Areas of Expertise
Agri-Supply business
Developing marketing plans and strategies for both businesses and specific products across Europe
Crop protection markets
Expertise in broad acre crops and speciality crops
Digital agriculture
Involved in the development of go-to-market strategies for implantation of digital agriculture systems for both farmers and distributors
CPC European Registration
Detailed understanding of the registration of crop protection products, adjuvants, bio-stimulants and bio-pesticides
Seed treatment
Experience in developing seed treatments for sugar beet and cereals
Market development
Introduction of new products, development of post-patent products to post-patent defence strategies
New Product development
Management of projects relating to new product development